Sweet Success Has Experienced a Total Sellout of GlucaSafe in 30 Percent of the Pharmacy Outlets Recently Launched


SAN ANTONIO, Nov. 5, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises' (OTCBB:SWTS) flagship product GlucaSafe, which supports healthy glucose levels, has recently launched to a retail chain throughout the northern U.S. from New England to Washington State. The launch which included a hard mailer has already taken place in one third of the 140 stores and is producing very strong sales. The remaining stores are currently being stocked and will have hard mailers to the chain's diabetic customer database over the next two weeks. Sales reports from the chain and our personal calls to the store indicate a complete sellout in 30% of these stores during the first two weeks. Re-orders that have been reported to us are averaging 20 cases per store.

"As we continue this GlucaSafe launch including hard mailers over the next two weeks into the final 90 stores we anticipate having similar sales results," said William Gallagher, Sweet Success CEO. "This would indicate that we are tracking record GlucaSafe shipments for the final quarter of the year."

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.


            

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