Sweet Success' GlucaSafe Continues Roll-out in Pharmacy/Drug Department Outlets

40 Percent Increase in Past Week to Total of 140 Locations


SAN ANTONIO, Oct. 16, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, announced today its continued expansion into pharmacy and drug department outlets reaching a total of 140 locations. This represents a 40 percent increase since last week.

"With the diabetes epidemic continuing to gain strength, GlucaSafe(tm) is destined to be the primary growth driver for our revolutionary beverage line," said William Gallagher, Sweet Success CEO. "We now feel this accelerated expansion will continue its rapid pace into next year."

According to the American Diabetes Association, one out of three babies born in the U.S. will become diabetic. In addition, 50% of babies born to families of minority origin in the U.S. will become diabetic.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle generated revenue of $300,000,000 from Sweet Success beverages. The company has re-launched the product line-up to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of "Fuel for Health"(tm) all-natural beverages includes select ingredients that help satiate, boost energy and immunity and enhance healthy lifestyle. In addition, in our commitment to the environment, all of our packaging is 100% recyclable. See the Company's website at www.sweetsuccess.com for additional product information.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.


            

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