SAN ANTONIO, Oct. 1, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company has ordered 50,000 cases of its revolutionary GlucaSafe(tm) functional health beverage from its co-packer in order to increase inventory to accommodate the recently expanded GlucaSafe(tm) customer base. The order has a retail value exceeding $1.5 million and would result in approximately $1.2 million in revenues to the Company.
Since national marketing efforts for GlucaSafe(tm) and other products began in late March, the company has experienced strong interest and has signed a number of new accounts. The recently added H-E-B Grocery, the Southwest's largest grocery has sold out in many of its Healthy Living stores as GlucaSafe(tm) and our other products continue to experience excellent demand. The Company's online retailers, Samsclub.com and Amazon.com have shown strong sell through with Amazon results indicating GlucaSafe(tm) has been one of the top grocery products, on at least five occasions since April. Interest from pharmacies for GlucaSafe(tm) has been the strongest for online pharmacies, traditional pharmacies, and pharmacy departments at other retail outlets. These results will begin to show up as sales in the final quarter of the year.
"It is obvious we continue to have a very good showing with the GlucaSafe(tm) program primarily for people interested in maintaining healthy glucose levels," said William Gallagher, Sweet Success CEO. "We've recently begun a clinical trial through an Atlanta Physician who has reported preliminary improvements in glucose levels for all participants so far. The complete results of this trial should be available within 90 days.
"We have continued to experience growing demand for our Fuel for Health products led by VitaTein Chocolate Super Shake(tm), a hybrid natural version of the original Sweet Success shake that sold approximately $50 million annually when owned by Nestle." http://www.epinions.com/well-Nutrition-Diet_Foods-All-Nestle_Sweet_Success_Weight_Loss_Shake.
"Considering the ever increasing demand, it is obvious we will need a reliable source of financing. We have recently entered into and initiated a private placement of term notes with an equity component that will provide funds for marketing, production and working capital without substantial shareholder dilution. Our total share count is estimated to be under 30 million shares when this financing is completed. We are now beginning to receive funds from this placement," Gallagher added.
The audience for diabetes-management tools is large and growing. The Centers for Disease Control & Prevention estimates that there are 20.8 million American diabetics, about 7% of the U.S. population. Palo Alto (Calif.) research and consulting firm Frost & Sullivan estimates that the U.S. market for traditional diabetes monitoring (blood testing equipment and strips that diabetics use to measure their glucose levels) tallied $3.53 billion last year, up 12% from 2005.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.