DALLAS, Texas, April 19, 2001 (PRIMEZONE) -- Citizens Capital Corp. (OTCBB:CAAP) (www.citizenscap.com) announced today that its SCOR Brands Inc. unit will debut its television ad campaign tonight on Dallas-based KSTR 49 television, a USA Networks, Inc. (Nasdaq:USAI) Broadcasting station and broadcast home of the NBA Dallas Mavericks. The ad campaign initiates the promotion and sale of SCOR's $4.875 million, 75,000 limited issuance SCOR A PAIR, 5 YEAR, WEAR A PAIR gift certificates in the Dallas market and globally via its online SCOR Store at: www.scorbrands.com.
$65 purchases a SCOR A PAIR, 5 YEAR, WEAR A PAIR gift certificate which entitles parents and kids alike to SCOR A PAIR and WEAR A PAIR of SCOR(R) Brand footwear free, each year, for five years. SCOR offers branded products in the basketball, running, golf, outdoor and sports sandal categories in thirteen styles with multiple color schemes.
Says Billy D. Hawkins, president of Citizens Capital, "this promotion is unprecedented in the footwear industry. Fully subscribed, the 75,000 limited issuance SCOR A PAIR, 5 YEAR, WEAR A PAIR gift certificate offering at $65 each translates into $4.875 million. We have committed to $1.6 million in factory orders related to initial product inventories. The SCOR A PAIR, 5 YEAR, WEAR A PAIR promotion shall serve as a tremendous thrust in stimulating the rapid turnover of initial inventories while simultaneously establishing a product brand alliance whereby our urban and suburban target market customers wear and market SCOR(R) Brand products for five years, free."
Hawkins says, "the initial phase of the commercial TV ad campaign targets the Dallas/Ft. Worth market, a top 10 market, and shall air during tonight's broadcast of the Dallas Maverick and Minnesota Timberwolves basketball game and continue into the playoffs. The ad directs its target market audience to its online SCOR Store at www.scorbrands.com to purchase their gift certificate and order their first pair of SCOR(R) Brand shoes."
About SCOR Brands, Inc.
SCOR Brands, Inc. is a wholly owned subsidiary of Citizens Capital Corp. and is the designer, exclusive marketer and distributor of the SCOR(R) Brand line of footwear.
About Citizens Capital Corp.
Citizens Capital Corp. is a diversified, acquisition oriented, holding company which seeks to maximize shareholder value by acquiring and/or developing those operating entities, assets and/or marketing rights that provide the Company with an entrance into new market segments or serve as a synergistic addition to existing operations, assets, products or services.
The Company pursues global market reach by transforming traditional brick and mortar companies into next generation business to business (B2B) enterprises utilizing its global network of industry leaders. The Company seeks opportunities to act as a global trading enabler focused on acquiring, licensing and marketing advanced financial market and business to business exchange software which automates and facilitates the global trade of products and services.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Citizens Capital Corp. to accomplish its stated plan of business. Citizens Capital Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Citizens Capital Corp. or any other person that the objectives and plans of Citizens Capital Corp. will be achieved.